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10 Effective SEO Strategies and Tactics For Your Facebook Page
NOTE: This article was written by Alexandra Brian of CDZ, and published on LinkedIn within the ‘Social Media Marketing’ Group.
If websites serve the purpose of first home page of any online business then social networking sites are the second domain for any kind of online business activity. These sites give great marketing support for piling up revenues. Having a page at Facebook isn’t enough as more efforts are needed to promote your pages. The more target oriented you are at your Facebook page the more you will get higher numbers of visitors who are actually your prospective customers. Your dream of online success can be fulfilled if you go for a good SEO strategy for your FB profile. It’s all about internet marketing. Let’s have a look at the strategies that can guide you in effective FB page promotion.
Your title is your first impression- make it strong:
The name of your web page at Facebook should be effective and expressive of your business type. It communicates a lot and you should avail this opportunity to attract visitors at your site. It doesn’t mean that you go for one name and after some time realize and skip to some other name. Carefully search and then stick with the name you select. It will help in capturing your FB profile and placing at higher ranks of search engine results.
FB URL- selection is up to you:
Facebook has enabled it for users to have the URL of their own choice. So make a URL that is truly representing your business. It would be expressed in the way like www.facebook.com/YourUsernameHere.
You can also use some powerful keywords in this place in order to make your page well optimized for SEO purpose.
Expressive statement should carry the keywords- place it below title:
This statement that is representing what you are? It should be rich in keywords and the position should be at top of the page with little distance from the main title. 250 word limit needs a careful selection of words. Go the marketing way but in more informative style.
The info tab- share about your business but again use keywords for SEO support:
The use of keywords, prose and links in the info tab provided by Facebook helps in improving the chances of your page to appear in closer search results.
Put more information by creating more boxes- Facebook gives you the control:
If you want to share more either in the form of text or graphics then you can create more boxes at your Facebook page as it is now in your control to add some static content at your FB profile. Static FBML serves this purpose.
Update your profile by placing links in the status:
This is another very effective way of promoting a website and is considered significant in terms of SEO. Place the links as your status update. Search engines prefer the pages that carry links so it’s a better way to use links rather than making your page messed up with various URLs.
Share content in the form of pictures, events and other details but equip with keywords:
When you share any kind of content in any form at your Facebook profile then you shouldn’t forget to equip it with keywords in the description area. This is the powerful SEO technique that works well for promoting your Facebook page.
‘Find us on Facebook’; use it for getting more inbound links- the SEO success secret:
The more inbound links your Facebook profile will have the more search engines will give it preference while ranking. These inbound links are not difficult to gain at present. Most of the websites or forums carry ‘Find us on Facebook’ tab. You just have to click that. Make it sure that the inbound links are of related business to the one you are dealing in.
Facebook fans- strength needs to be shown:
Fans, followers are needed to become successful at social networking sites. Improve the numbers of your fans and expect higher chances of search engine prominent visibility.
Comments of fans- you need it desperately:
This shows how important you are in the eyes of your fans and how frequentthey visit your page. It also depicts the quality of your content that you share with users and the credibility of your online business. Ask for their comments. Don’t hesitate; it’s your urgent need.
Facebook is not a single social media tool that blesses a business with great success but it needs a very cautious move and a wise strategy if you want to remain successful in your online marketing campaign. Use it in favor of your online business activities and get connected with your existing and prospective customers at the same time. Strengthen the bond!
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